We are the original barefoot brand.
Our goal is to make barefoot the gold standard and to be the most trusted supplier of barefoot shoes.
Guided by nature and her natural laws, we make the most proprioceptive soles in the world.
This means you can walk, stand and run as nature intended.
"The foot is a masterpiece of engineering, and a work of art." -Leonardo da Vinci
Your foot has all the technology you need....
Not only do we cater for adults. The kids are our future. We make shoes that let kids' feet develop and grow as nature intended.
VIVOBAREFOOT Etchical Statement
At VIVOBAREFOOT, we are passionate about health. This includes the health of our people, our planet and our product. With every decision we make, we keep environmental and social factors front of mind.
Eco-thinking starts at design and continues throughout our supply chain. We ensure that our high ethical standards are met in the factories and suppliers that we work with.
Our design and development team works closely with all our factories in China and Portugal. Each factory is carefully chosen for thier shoe making excellence and exemplary social and environmental labour standard.
We strive to deliver the most durable, efficient, barefoot and healthy products possible without causing unnecessary harm to the environment. We developed the Eco Matrix - a qualitative scoring system - to help us do this. Here are some of the things we're doing to reach our aim:
- We use more and more modern manufacturing techniques to create lighter products with less processing and fewer components. This adds up to dramatically reduce the amount of energy needed to produce and ship our shoes around the world.
- We source materials local to our factories to minimise transportation and reduce our carbon footprint.
- We use molded or stitched constructions to reduce how much glue we use.
History of VIVOBAREFOOT
1999 Childhood friend of Galahad Clark and keen tennis player, Tim Brennan, suffered a string of injuries. He realised that conventional sneakers were the problem.
2003 Tim visited Galahad, a 6th generation shoe maker and member of the Clark's family shoe making dynasty, with the first barefoot shoe concept made in his studio at the Royal College of Arts. Galahad instinctively loved it and set about developing VIVOBAREFOOT.
2004 The culmination of 5 years research and development saw the release of the first VIVOBAREFOOT shoe - the first minimalist shoe with a patented, ultra thin puncture resistant sole. Built to aid the stimulation of Proprioception, the shoe was designed to offer both maximum sensory feedback and maximum protection. (Proprioception - our sixth sense; our body’s sense of its own position, balance and movement - it provides us with ‘body awareness’).
2008 By 2008 we had figured out how to make great shoes and momentum has been building ever since. Fans from around the world write in to say they will never wear normal shoes again.
2009 The barefoot movement got a bible in Chris McDougal ‘Born to Run’. Following years of running resulting in being diagnosed with 'cuboid syndrome' and having received no other advice from a series of highly reputable sports medics than to not run at all, use custom-made orthotics or receive another cortisone shot, Chris McDougal's book follows his quest to discover the way of Tarahumara, or Rarámuri, a mysterious tribe of injury-free barefoot running Mexican Indians.
2010 In 2010 professor Dr Daniel Lieberman, the Harvard based barefoot professor released his seminal research on the benefits of barefoot running in Nature magazine.
We expanded our reach buy launching VIVOBAREFOOT for kids, with the introduction of a cool canvas vulcanized range and the ‘Evo’. Since then our range of kids and juniors shoes has grown so that our range, like our adults, allows kids to live barefoot all the time in everything they do - from school shoes to wellington boots, from running trainers to amphibious beach shoes.
2012 Ancient Wisdom, Modern Technology - in 2012 we partnered with Soul of Africa, a charitable movement that provides aid for projects in Africa to provide education, and to care for children orphaned by Africa's AIDs pandemic. For each paif of Soul of Africa VIVOBAREFOOT shoes you buy, around £5 is donated. Made in Ethiopia, an exclusive collection of Africa shoes combines VIVOBAREFOOT ultra-thin souls with a local leather upper.
The Future Barefoot running is here to stay and will continue to gain momentum. Barefoot running has been around for millions of years. Cushioned heels, arch supports and more recently toning shoes that are fads with no scientific standing and slowly more people are realising this. VIVOBAREFOOT is not about gimmicks. It is about allowing your body to move as evolution intended -- barefoot.
There is increasing demand for minimalist shoes as more and more research is published to support the health benefits of being barefoot and more people have first-hand experiences. In addition, with the recent backlash against toning shoes, consumers are looking for a more common sense approach to being healthy. Good, honest science to support barefoot health is increasing and will continue to grow the category. Over the past few years we've seen more of the big brands enter the market of barefoot running shoes, however we remain the original and most pure barefoot experience available with no cushioning, no arch support and no heal drop. We are the only brand to offer zero-drop and anatomic width, total flexibility, ultra-thin, puncture-resistant sole shoes.