THE NEXT GENERATION OF SPORTS FUEL
The hydrogel technology enables us to redefine the field of sports fuel. First out are Drink Mix 160 and Drink Mix 320;
Twice the energy – the Drink Mix 320 contains nearly 14 per cent – or 80 grams – of carbohydrates when mixed. That's about twice as much carbs as was previously thought possible for the body to tolerate.
No added flavor – we're not impressed by artificial flavors. You can tell what you're getting from the taste of our drink mixes.
No acid – we had both stomach and teeth in mind when we developed products with neutral pH.
Clean – no added colorants or preservatives. Our sports drinks contain only five natural ingredients. Nothing more and nothing less than what’s needed.
MEET THE HYDROGEL
Hydrogels are widely used in the food industry, often as thickeners and structurants. A hydrogel is a biopolymer- and water-based structure with very small pores. As a three-dimensional network with the ability to hold water, it looks and behaves a bit like a kitchen sponge.
At Maurten, we’ve found a way to build hydrogels with natural food ingredients. And we’ve filled the structure with the most efficient source of energy around – carbohydrates.
The hydrogels in our sports drinks are built from the combination of two natural ingredients:
- Alginate – extracted from the cell walls of brown algae.
- Pectin – found in apples, lemons, carrots and tomatoes, to name a few.
These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel.
How it works
Mix Drink Mix 160 or Drink Mix 320 with water, and you’ll have a liquid sports drink containing high concentrations of maltodextrin and fructose. The drink instantly converts to hydrogel in the acidity of the stomach, encapsulating the carbohydrates. The hydrogel then enables a smooth transportation of the drink through the stomach to the intestine where the water, salt and carbohydrates are absorbed.
WE RELY ON SCIENCE AND ELITE ATHLETES
In 2015, we found a way to make sports fuels easier to tolerate, by encapsulating carbohydrates in hydrogels.
The method was so successful, that one year later, some of the world's best marathoners were fueling their training sessions and competitions with our technology. It’s science that has taken us this far. Now we're working together with several international research initiatives and universities. A number of studies are evaluating our technology and products. And in 2017, we hope that the first peer-reviewed paper will be published in support of our technology.
We're a selected partner of the SUB2HRS project, an international research initiative with the mission to within five years accomplish the first ever sub two-hour marathon.
During 2016 and 2017, several athletes have used our products in races. We're immensely proud to have fueled:
- Mo Farah, when he won 10,000m at the World Championships 2017
- Rose Chelimo, when she won the Marathon at the World Championships 2017
- Geoffrey Kirui, when he won the Marathon at the World Championships 2017
- Eliud Kipchoge during the fastest Marathon distance in history (02:00:25), Monza 2017
- Daniel Wanjiru, when he won the London Marathon 2017.
- Geoffrey Kirui, when he won the Boston Marathon 2017.
- Wilson Kipsang, when he set course record and won the Tokyo Marathon 2017.
- Ghirmay Ghebreslassie, when he won the New York Marathon 2016.
- Kenenisa Bekele, when he won the Berlin Marathon 2016 in the second fastest time in history.