Account Navigation

Account Navigation

Currency - All prices are in AUD

Currency - All prices are in AUD
 Loading... Please wait...
  • TRADING AS MOOVE Claremont 9am-5pm Weekdays 9am-2pm Saturdays CLICK HERE for directions
  • Native Sport



    Posted by Vivobarefoot UK on

    You can’t have missed them: glaring neon, with super-high stacks and pointy heels - it’s the new souped-up shoe from you know who… Yup, tick.

    Their construction is a combination of foam, fluid-filled chambers and a ‘secret weapon’ which is all about giving runners an improvement in ‘running economy’ of 4% or so.

    They’re being marketed as helping runners go faster, and elite athletes have been wearing them to break records. But in the arms race of foot races, some are calling this performance-enhancing ‘technology doping’.

    World Athletics recently announced a ban on stack heights of over 40mm and more than one embedded plate, as well as ruling that the shoes elite athletes wear for races must have been available to buy on the open market for four months.

    This means the shoes Brigid Kosgei wore for her new ‘unbeatable’ womens’ world record at the Chicago marathon will still count, but there is uncertainty whether the prototype shoes worn by Eliud Kipchoge in his first sub-2-hour marathon time in October 2019 would have been legal.

    Yannis Pitsilidis, a professor of sport at the University of Brighton said recently that the effect of these shoes is “greater than some banned drugs”.

    The international governing body of athletics has also announced a moratorium on any more of this performance-enhancing tech, reminiscent of what happened to thefull body suits that helped swimmers in the Beijing Olympics smash world records, only to be banned shortly after (although many of the world records achieved in them still stand). Ultimately the controversy, while arguably detrimental to the athletes involved, may not harm the coffers of the makers of the controversial new tech.

    So what has all of this got to do with Vivobarefoot, a family-owned business that prides itself on making as little shoe as possible for you and your kids?

    We think those considering forking out $250 for a shoe that may only last a few races (reports suggest that its effects don’t last much more than 100miles (160kms)) might also consider their long-term foot health.

    A runner’s performance is built on a foundation of health - including that of the foot which is engineered to stretch and recoil when allowed to move naturally.1 A lot of the energy for a runner to move faster comes from these natural energy storage and release mechanisms.2 You could say our foot acts as the – free – carbon-fibre plate and foam beneath our legs.

    At Vivobarefoot we believe that millions of years of natural R&D have already packed the muscles and tendons in your feet with all the energy return you need.

    A growing body of evidence also suggests that as the cushioning in a shoe increases, so does the proportion of runners who alter running mechanics3,4 in ways associated with injuries.5-7

    It is therefore possible that runners wear highly cushioned footwear while landing on poorly conditioned feet. A lifetime of cushioned, padded shoes might be contributing towards the compromised feet that then send people hobbling to expensive orthotics ‘solutions’.

    Children who grow up barefoot have been shown to have wider, stronger feet than those who grow up regularly in shoes.8,9 (Incidentally, like a lot of the incredible Kenyan and Ethiopian runners dominating their sport). And foot muscle size and strength can be restored when adults revert to walking in minimalist shoes.10

    In an era when so many are becoming increasingly disconnected from the planet, our movement and each other, giving our feet the chance to connect with the ground is no small thing.

    We are on a journey to make as little shoe as possible, because we think the evidence shows that less shoe is better for you and the planet; our barely-there footwear lets your feet do what they were designed to do - be feet!

    Our philosophy might not make us gazillionaires, but we like it this way. We´re delighted so many more are opting to join us.

    1. Robbins SE, Hanna AM. Running-related injury prevention through barefoot adaptations. Med Sci Sports Exerc. 1987;19(2):148-156.
    2. Lieberman D. The story of the human body: evolution, health, and disease. Vintage; 2014.
    3. Hollander K, Argubi-Wollesen A, Reer R, Zech A. Comparison of minimalist footwear strategies for simulating barefoot running: a randomized crossover study.PLoS One. 2015;10(5):e0125880.
    4. Hollander K, Riebe D, Campe S, Braumann KM, Zech A. Effects of footwear on treadmill running biomechanics in preadolescent children. Gait Posture. 2014;40(3):381-385.
    5. Daoud AI, Geissler GJ, Wang F, Saretsky J, Daoud YA, Lieberman DE. Foot strike and injury rates in endurance runners: a retrospective study. Med Sci Sports Exerc. 2012;44(7):1325-1334.
    6. Pohl MB, Hamill J, Davis IS. Biomechanical and anatomic factors associated with a history of plantar fasciitis in female runners. Clin J Sport Med. 2009;19(5):372-376.
    7. Ruder M, Jamison ST, Tenforde A, Mulloy F, Davis IS. Relationship of Foot Strike Pattern and Landing Impacts during a Marathon. Med Sci Sports Exerc. 2019;51(10):2073-2079.
    8. Stolwijk NM, Duysens J, Louwerens JW, van de Ven YH, Keijsers NL. Flat feet, happy feet? Comparison of the dynamic plantar pressure distribution and static medial foot geometry between Malawian and Dutch adults. PLoS One. 2013;8(2):e57209.
    9. Hollander K, de Villiers JE, Sehner S, et al. Growing-up (habitually) barefoot influences the development of foot and arch morphology in children and adolescents. Sci Rep. 2017;7(1):8079.
    10. Ridge ST, Olsen MT, Bruening DA, et al. Walking in Minimalist Shoes Is Effective for Strengthening Foot Muscles. Med Sci Sports Exerc. 2019;51(1):104-113.
    • livebarefoot
    • barefoot shoes
    • vivobarefoot
    • running
    • pronation
    • supernation
    • running shoes


    Pronation and Supination are natural and essential for healthy feet and ankles. The truth is the natural functional foot is an incredible piece of kit and is designed to pronate and supinate when you walk and run. Your movement skill shapes your anatomy, you are how you move. Pronation and Supination are necessary shock absorption [...]

    Read More »


    More than half of us modern humans now live in urban environments. Often a full-frontal assault of technology, consumer culture and disconnection from nature… enjoying a life free of unnecessary extras and distraction from what actually matters is now (for many of us!) a conscious lifestyle decision that takes some re-conditioning.This month, VIVOBAREFOOT are celebrating [...]

    Read More »


    03.12.20191. WHY ARE YOUR FEET IMPORTANT?What exactly do your feet do for you? The first thing you might not know is just how much is going on under the hood. Your feet account for a quarter of the bones in your whole body! They pack a punch, and work as our natural shock absorbers. The [...]

    Read More »


    SHOE CARE FOR SUSTAINABILITY Look after your leather, and your leather will look after you…Regular care will preserve the water-resistance of your leather shoes and make them last much, much longer.Good for you, good for the planet.If you’ve been out on a wet muddy hike or trudging through the rain on your daily commute, we [...]

    Read More »


    SHOE CARE FOR SUSTAINABILITY We want your synthetic/mesh shoes to last as long as possible – good for you, good for the planet! If you prefer wearing your trainers without socks, or you’ve been working up a sweat and need to freshen them up a little, this handy guide will help you keep your shoes [...]

    Read More »


    In today’s modern world of fake news and extreme social norms, shoes don’t seem to be getting any more down to earth either!It hasn’t always been that way, but take a look around (at ground level) and you will notice that it’s getting pretty normal for shoe design to be responding with some pretty abnormal [...]

    Read More »


    Emma Foster-Geering, our new Head of Sustainability at Vivobarefoot shares her view on the Vivo vision and journey towards a more sustainable business future.“Being a part of the Vivobarefoot team is a fantastic opportunity to really show how a company that makes stuff can also be taking bold and rapid action to only design products [...]

    Read More »


    No matter how well you design and build a house, if it has a bad foundation it won't stand for very long. The human body can be looked at in a similar way, our feet are a foundation for our bodies, and basic movements and posture serve as a foundation for the more complicated things [...]

    Read More »


    There is a LOT of choice and a LOT of confusing and sometimes even conflicting terminology out there when it comes to footwear. Even if you’re searching for‘barefoot’ or minimalist shoes – sometimes the literature is anything but minimalist!So here’s a handy run-down to help you navigate your way towards barefoot moving…ZERO DROP – means [...]

    Read More »