Hydrogel...It's about to change the way you compete...
Maurten (an international spelling of the founder’s first name) was born. The product was so successful during initial testing with endurance athletes that within one year of development, some of the world’s best marathoners, including 2016 Berlin Marathon winner Kenenisa Bekele and 2016 New York Marathon Ghirmay Ghebreslassie, were using the product to fuel their training and racing. Because of their emphatic endorsement, Maurten was recently selected as a nutrition partner for the Sub2 Project, a collaboration of researchers and athletes working together to design optimal conditions for a sub-2 hour marathon.
So is Maurten the answer to a triathlete’s GI distress, as Fryknäs designed it to be? Maybe. Though the science makes sense and anecdotal evidence from current users is strong, hydrogels are still untested for sport nutrition application. Maurten is currently collaborating with several research institutes (including those affiliated with the Sub2 Project) to fully test Maurten’s physiological and performance impacts. Fryknäs and his team hope to have the first peer-reviewed article published this year.
Want to try it yourself? Maurten is currently available in Europe, with an anticipated launch in other countries (including the United States , South Africa and Canada) by the end of 2017. For more info visit Maurten.com.